Love 4 Life
Love 4 Life is an online retailer specialising in adult toys for couples and singles.
Kat Karus worked with Love 4 Life to create:
Logo 1: Updated Original
The Kodchasan font used in this logo pays homage to the font of the original logo.
The shade of pink selected complements the red. The red 4 overpowered the pink shade in the original logo, making it look washed out and provided little contrast against white backgrounds.
Logo 2: Scribble
This design removed the red 4, opting instead for an all pink logo.
For this redesign, I wanted an icon that could be used on social media, the website’s favicon, and marketing materials.
The scribble heart symbolises not just love but also intensity and passion.
Logo 3: Heart Stamp
This design builds upon the previous. The scribble heart did not fit well with the Kodchasan font and needed to look softer.
Reading Accessibility was also an important thing to consider. The pink is an even deeper shade to contrast with white easily, and the typography is easy to read.
Final Logo
The Heart stamp logo was chosen to help modernise Love 4 Life.
This shade of pink is accessibility friendly, modern, flirty, and fun. The typography is easy to read, and the logo as a whole is easier to place in marketing materials.
Kat built me a new portfolio website for my illustration work and merchandise designs. She was very professional and easy to work with, making sure to create a site perfect for my needs. I’m very pleased with my website and would recommend her to anyone!
My current website and business card were designed by Kat and I could not be happier! Kat is easy to communicate with and took into consideration all my suggestions, providing her professional insight when I was feeling unsure. She has a great eye for detail, colours and making end products that are both captivating and informative.
Looking for a designer?
Get in contact now!
Karus specialises in branding, web design, graphic design, marketing, and machine embroidery.