Empentis
Empentis Training Solutions is a training provider based in Newcastle, and delivers apprenticeships and Levy Solutions throughout the UK. Empentis are passionate about engaging employers and supporting learners to raise aspirations and achieve goals. Empentis enables you to upskill your existing staff, create confidence throughout the team, and positive leadership.
Kat Karus worked with Empentis to create:
Branding
Karus worked with Empentis to create brand guidelines that the company could follow. This included logo variants, typography style, and a primary and secondary colour palette.
Empentis also requested a prospectus which conformed to these brand guidelines. The prospectus is now available to download on the website as an interactive PDF to improve the viewing experience.
Website Design
Empentis wanted to rebrand their current website. The site needed major changes in navigation, an improved structure of content, and an update to the colour palette to reflect the new logo.
There was a complete overhaul of content. Empentis would now provide information to employers, apprentices, and the apprenticeship levy. A news source was added to help potential customers stay up to date and resources page showcasing the privacy policy.
Marketing
Social Media profiles were created to market and promote Empentis, and to interact with potential customers.
Marketing campaigns would be target businesses looking to up-skill staff, promotion for specific courses, and news on developments in the industry.
This social media strategy also included celebrating quirky national holidays such as “Left-Handers Day” as it is always a trending topic on social media and a great way to interact with a business’ userbase. Additionally, #EmpentisMondayMotivation was a hashtag created to inspire and motivate Empentis’ followers.
Kat built me a new portfolio website for my illustration work and merchandise designs. She was very professional and easy to work with, making sure to create a site perfect for my needs. I’m very pleased with my website and would recommend her to anyone!
My current website and business card were designed by Kat and I could not be happier! Kat is easy to communicate with and took into consideration all my suggestions, providing her professional insight when I was feeling unsure. She has a great eye for detail, colours and making end products that are both captivating and informative.
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Karus specialises in branding, web design, graphic design, marketing, and machine embroidery.