This design aims to capture children, regardless of background, linking hands and forming a world. It represents supporting everyone across the globe who is trying to learn something new.

An Enzō is a hand-drawn circle created in one or two brushstrokes. It expresses a moment when the mind is uninhibited and let’s the body create.

An incomplete Enzō, represents development, growth and the perfection of all things.

This logo was inspired by the previous Edifyworld Jr. logo and the East Asian market which, Edifyworld Jr. aims to appeal to.

Socrates was a classical Greek philosopher. He was credited as one of the founders of philosophy and the first philosopher of thought.

The bust ties into the theme of learning and expanding one’s mind.

The logo didn’t appeal to the target demographic. It looks boring and dull which, is against Edifyworld’s mission statement.

The logo is an orange squid.

A squid was chosen as cephalopods are the smartest invertebrates in the sea and share human brain levels of complexity.

The colour orange reflects enthusiasm, creativity, determination, success, encouragement, and strength.

Few mascots are sea creatures and fewer that utilise the colour orange; this will help Edifyworld stand out among competitors.

The font was replaced with the sans serif font “Comfortaa”. This change was to appear less corporate, more fun, and appeal to a younger demographic.

The logo no longer uses two different weights on font, bold and regular, and instead opts for a orange and black mix. The font and colour scheme is now instantly recogniseable and incorporates the brand’s new colour scheme.

The strapline was also changed from “online learning” to “making learning fun” to reflect the business’ values.