Edifyworld Jr.
Edifyworld is creating curriculum-based English lessons for key stage 1 and 2. They provide a fun and engaging place to learn English online.
Kat Karus worked with Empentis Jr. to create:
Branding
Karus worked with Edifyworld Jr. to rebrand their current logo.
Their current logo was colourful but it was flat and didn’t reflect the direction the business wanted to go. The new logo needed to be fun, friendly, and appeal to young children.
The logo Karus designed was an orange squid and “Edifyworld” written in the Comfortaa font.
A squid was chosen as cephalopods are the smartest invertebrates in the sea and share human brain levels of complexity.
The colour orange reflects enthusiasm, creativity, determination, success, encouragement, and strength.
Few mascots are sea creatures and fewer that utilise the colour orange; this will help Edifyworld stand out among competitors.
Kat built me a new portfolio website for my illustration work and merchandise designs. She was very professional and easy to work with, making sure to create a site perfect for my needs. I’m very pleased with my website and would recommend her to anyone!
My current website and business card were designed by Kat and I could not be happier! Kat is easy to communicate with and took into consideration all my suggestions, providing her professional insight when I was feeling unsure. She has a great eye for detail, colours and making end products that are both captivating and informative.
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Karus specialises in branding, web design, graphic design, marketing, and machine embroidery.